375,000+
Active Creators
135,000+
Earning Creators
What Happens When a Voice Finds Its Audience?
• How do we grow engagement?
• How do we empower these users to thrive - creatively, socially, and economically?
Deconding Behaviour
Research Methods
User Interviews: Two Ends of the Spectrum
To understand the creator journey's emotional and practical dimensions,
I interviewed creators at opposite ends of the spectrum—thriving established creators and struggling newcomers.
Competitive: Cross-Category Inspiration
Competing audio apps for feature gaps Community-building products across different categories to understand universal principles
What We Found
Success Was Social,
Not Solo
Listen First, Create Later
The best creators didn’t jump in—they started as listeners, understanding norms and building networks before ever taking the mic.
Veteran Creators as Natural Mentors
The most helpful learning wasn’t official—it came from other users. New creators thrived when they had a community of peer role models.
From Hosts to Hosts-with-Teams
Top-performing creators weren’t solo acts—they had co-hosts who helped moderate, engage, and support communities.
Creativity Thrived in Constraint
Users weren’t just chatting—they were hosting live sports commentary, quizzes, open mics, and even matchmaking sessions. The chatroom became a canvas.
01
Research Driven Intervention
Smart Discovery
My research revealed that new users struggled to gain acknowledgment in high-traffic chatrooms, preventing the early connections essential for creator retention. This insight led to three targeted interventions:
Feed Optimisation
Prioritised low-traffic chatrooms for new users, ensuring easier engagement and response rates.
Outcome:
+4.3% ChatRoom Join
+7.2% in time spent
First Time User Support
Introduced comment nudges and new user badges to encourage participation
Outcome:
+8% audio participation
+12% new user retention.
Guided Exploration
With 70% of new users leaving before joining chatrooms, we launched personalised room recommendations.
02
Research Driven Intervention
Social Learning
Research showed first-time creators found the platform intimidating
and struggled with basic navigation. With limited digital confidence, they needed human interaction over static resources.
Live Guidance Session
Led by veteran creators and ops team, offering personalised support to new creators.
Official guide chatrooms
providing real-time Q&A and welcoming spaces for immediate human-to-human assistance
03
Research Driven Intervention
Phased Onboarding
New creators felt overwhelmed by too many options, getting lost before mastering basics. Collaborating with UX design and product, we streamlined the journey to focus on community building.
Official guide chatrooms
providing real-time Q&A and welcoming spaces for immediate human-to-human assistance
Amplifying Voices, Multiplying Impact
400K Active Creators
"The creator community here is so supportive. I've connected with creators from different regions and learned so much—about their cultures, their worlds, and what's possible online."
75K+ monthly income
"As a homemaker who never worked outside the home, Chatrooms gave me something I never expected—not just friends, but real income that makes me feel truly independent for the first time."
50K earning creator > ₹5000/month
Earning on ShareChat chatrooms means I can afford my own art supplies for painting and crafting. It's incredible—my hobby is now funding itself and inspiring new content.
